You already know it’s important to be consistent with your videos in order to reach the most people.
Your audience will come to rely on you for the experience you create with your content. Similar to how Starbucks will create the same customer experience, no matter where you go in the world, it’s your consistency that’ll earn trust and authority in your industry, and with your fans.
But most of us struggle with staying on top of tasks because, well, life happens. How do we stay on top of things that we KNOW should be a priority, but seem to repeatedly fall to the bottom of the list?
Let’s first untangle what it actually means with 3 elements of consistency, then I’ll share some actionable tips that will help you stay consistent, so you can reach more people, and build your raving tribe.
It’s important to let your audience know when they can expect to see content from you. It’s equally important that you commit to a schedule that works for you. If you can’t make videos weekly, then maybe every two weeks feels a bit more spacious … or even once a month, on every last Friday.
It’s not the schedule itself that’s the most important. It’s your commitment to a rhythm that suits your lifestyle and your goals. Finding that time block can be tricky,
especially if you’re already feeling super busy most of the time. But I can assure you that when you place priority on 2-3 of your most important goals, and carve out time in your weekly schedule to consistently work on them, you’ll be amazed when you look back in a couple of months and realize how much you’ve been able to accomplish!
The way you show up visually with your personal style will also become a way your audience recognizes you. If you’re not sure what your style is, and how to create it on video, check back to this article [link February article] where I walk you through how to style your videos with your unique style.
Here’s the thing: you don’t need to spend a ton of time or money on styling your background, or finding the right outfits. It’s about keeping that consistency across your content. Setting up your camera the same way for all your videos will not only make them a whole lot easier to create with batching (which I’ll talk about in a moment), but it’ll also create recognition with your audience. With the right consistency, your style will become instantly recognizable and, ultimately, what your audience seeks when they’re scrolling through their feeds to find great content.
You might not consider the content you create as part of being consistent … and it’s not … but it Is a part of how your audience views your consistency because they’ll come to rely on you as the go-to trusted source of info in your niche. When your audience comes to expect specific content from you, that doesn’t mean you always have to only talk about one thing, but it is important to commit to exploring that one thing deeply and thoroughly.
A great rule of thumb is to break your content into 4-6 main categories that relate to your area of expertise. Once you’ve decided on your main categories, brainstorm potential topics you could talk about for each one. You might find that some of your categories need a bit of adjusting after this exercise and that’s totally okay, this is the point! You want to find the topics that help you stay focused on your expertise, but still gives you spaciousness to express who you are, and your other interests.
TIPS TO STAY CONSISTENT
Set yourself up for success by creating routines and habits that support your biggest goals. If you’re a morning person, setting that dedicated time for mapping out content or writing video scripts can turn into the most productive time of your day where you’re committing to growing your visibility. If you’re an evening person, allocate that quiet time you need to get your creative ideas out while you’re at your best. Setting a consistent schedule means knowing when you work best, and putting that time into your calendar so you stick to it. Yes, there may be times when your schedule needs to shift because other priorities come up, but this is a natural part of the process. When you can find space to practice consistency, that’s when you can see measurable results.
PRE-PLAN YOUR CONTENT
There’s no bigger time waster than diving head- long into content creation when you’re not clear on the objectives. Take the time to get clear on who your ideal customers are so you can create content that’s tailored for their needs. Start by mapping out the main pain points or challenges that your ideal customers are going through when it comes to your industry, and 4-6 categories that your content will all fit into. A good rule of thumb is that you’ll want content that shows different sides of you as a brand, while building your authority with solid educational content. Some examples from my industry of video marketing would include: video tech tips, client case studies, launching & marketing strategies, community challenges. There’s no hard rule for how many categories you should have, but too little will limit the scope of your content, and too many will confuse your audience. Keep it well-rounded, but clear, and you’ll be set.
SHOOT IN BATCHES
Setting up for a video shoot can be time consuming, so you want to make sure you make the most out of every shoot! Depending on your style, you’ll want to either have your content mapped out for each video, or video scripts prepared so you can read from the teleprompter.
If you’re like most people who struggle to speak on camera, using a teleprompter can dramatically speed up your video workflow. Simply load your scripts into a smartphone or tablet teleprompter app, and you can easily record enough content for several videos in one sitting. If you prefer to speak off the cuff, it’s still recommended that you have your key points mapped out so you’ll stay on track and hit all those important points you want to make.
Like all things, consistency takes practice and IS a practice in itself. By committing to a schedule, you’ll take the guesswork out of making time for content creation.
And when you can pre-plan to make the most out of every shoot, you’ll create more content in less time. At the end of the day, it’s really about finding a schedule that works for you and fits into your lifestyle.
When it’s more enjoyable, that’s when you’ll stick with it for the long haul, and that’s the whole point, isn’t it?
MASTER BRAND VIDEOGRAPHER
Emmy has been slinging professional and broad- cast cameras in the film industry for over 15 years, even before high definition existed. She’s helped clients like MGM and Paramount Pictures bring their vision to life on the big screen, but found her passion in helping entrepreneurs tell their story to spread their brand message and elevate their online presence with branded videos.