Marketing 13

Marketing 13

WHY HAPPY WINS

We see it all the time on social media, happy, happy, happy- people are so frickin’ happy you have to wonder are they on something? And though we know logically this is not the case, it can seem frustrating that if we don’t act like frickin’ Polly Anna if we won’t close the deal and get the business. 

THE TRUTH IS THOUGH THAT “YES” HAPPY WINS ALWAYS. 

Happy wins because we want to be happy and we mirror the people we are around. 

Happy wins because there isn’t the risk of fight or flight when everyone is happy. 

Happy wins because we want relationships really. The logistics of the product or service is just an excuse for the relationship to happen. 

Yes, happy wins because happy is safe. 

So make your audience feel safe and secure and put on your happy face. 

Marketing 13

HOLIDAYS YOUR WAY

During this holiday season, social media is the least of your concern. But though you may think that no one is listening, the truth is they are. 

You may not see lots of engagement, but as with all marketing it is about having the resources available for when your audience needs them to make a decision. The holidays also allow you to add fun, personality, and a bit of heart to your marketing efforts too. 

SO THIS HOLIDAY SEASON MAKE SURE TO: 

• Stay consistent with your posts and engagement. 

• Share your brand’s 2018 highlights 

• Consider hosting a live industry review for your audience 

• Give tips for planning for the 2019 future (aka leading up to you) 

• Communicate when you are taking a holiday break. 

No matter what you do this holiday season or anytime when it comes to social media, do it with joy, enthusiasm, and a hell of a lot of consistency. 

Marketing 13

IT´S ALL A GIFT

Many times we as brands have the misconception of what our product or service is. We think far too often in the tangible logistics of it all that we forget that to our clients it is a gift. 

What if we as businesses started acting as such? What if we started presenting our offers as gifts? That we made the delivery process as special as opening a present on Christmas morning. 

It is possible. 

Just like with gift giving we need to stop looking at the logistics and practicality of our offer and view our offer as the answer to prayer it is for our clients. Our offer is solving a problem far greater than the practical need. 

And just like in gift giving when we wrap our offer up to speak to the answers to prayer vs the logistics- magic hap-pens. 

For example you can give a bottle of wine as a gift in a brown paper bag. Logistical, but not speaking to the bigger need this bottle represents. Because the “why” behind the gift- aka the answer to prayer - is that the bottle is to say congratulations on purchasing your new home. 

Instead of just presenting the bottle in a paper bag, what if you tied a list of your favorite take out restaurants around the bottle’s neck or a Home Depot gift card along with it. With a few simple and low cost actions- a practical interaction begins to speak to the prayer your audience has. 

Take a step back and look at your business offers with a fresh, answer to prayer set of eyes. Because when you see the truth behind what your offer really is to your audience- the gift that you are truly selling becomes crystal clear. 

Marketing 13

SELLING THE LOVE


As entrepreneurs we get in our own way when it comes to how we see our brands. Though rooted in love we feel that love isn’t the “professional” business approach to take so we can’t sell love when talking about businesses. 

Yet, love is exactly what we rooted our work in and what our audience wants. 

When we step back and look at the red thread that ties everything from our past to our present - love is there. Your work gave you love, created love, and was built in love. 

SO YES, SELL THE LOVE. 

Now selling the love isn’t about Cupid and Valentine's day. As you will see when you look back and discern your red thread, the love you have for the work has a unique “why.” 

• Why? Because I can bring beauty into the world. 

• Why? Because I change the futures of these families. 

• Why? Because I speak up for the voiceless. 

Whatever your “why” is - love is in there. 

Sell the love of your why and you will speak to, captivate, and convert the hearts of your audiences. 

Marketing 13

LET´S GET SOCIAL


Dec 14: National Salesperson Day 

Dec 15: National Wear Your Pearls Day 

Dec 16: National Chocolate-Covered Anything Day 

Dec 20: National Sangria Day 

Dec 21: National Ugly Christmas Sweater Day 

Dec 24: Christmas Eve 

Dec 25: Christmas 

Dec 26: National Thank You Note Day 

Dec 31: National Champagne Day, Make Up Your Mind Day, New Year’s Eve 

Jan 2: National Introvert Day 

Jan 4: National Spaghetti Day 

Marketing 13

INFULENCE MARKETING DO´S AND DON´TS: HOW TO TOOT YOUR OWN HORN

With all of the modern social proof methods from case studies to video testimonials and everything in between you would think that the world would have your back when it comes to getting you noticed. And you would be wrong. 

The truth is we are programmed to not want to “toot our own horns” per se. And because it goes against our nature we find doing the simplest tasks like sharing our brilliance awfully difficult. 

HERE ARE THE DO’S AND DONT’S WHEN IT COMES TO SHARING YOUR BRILLIANCE AND CREATING INFLUENCE. 

DO BE HONEST. Yes, you have to be real about your strengths and your weaknesses with yourself or your audience. 

DON’T BE CHEESY. I know we have all seen the gimmicky pins that say “Ask me about my other pin.” to one too many Facebook videos that you can’t believe these people have self-respect. If you wouldn’t do it in person- don’t do it. 

DO SHOW. We all love visuals. So show your work often and always. 

DON’T TELL. Yes, you will have to use words, but the fewer the better. 

DO EVERYTHING WITH PASSION. Passion is contagious. So show your passion always and often because we all love to be around and experience passion. 

Marketing 13

WHY CELEBRATIONS ARE BETTER SELLING FEATURES THAN PAIN

It is common place to “sell to the pain.” Eve-ry guru, coach, and business article pro-motes you to “sell to the pain.” And though on some level an effective motivator in theory, when everyone else is sell-ing low the only way to stand out is to sell high. 

What does that mean when everyone is taking the pain approach? It means you have to sell to the celebration. 

WHAT DOES SELLING TO THE CELEBRATION MEAN? 

It means instead of selling to all the pain, fear, and misery your audience is in now you sell to the celebration of where they are going to be after they work with you, buy your product, and have their lives trans-formed. This marketing approach is the long term, big vision, keeping the faith approach. 

Now many brands do not choose this method, well because it is a lot of work. It isn’t the quick sell. It is the long term relationship. It requires you to be committed to your audience before they are committed to you. It requires that you stay around and be the same brand you are to-day in 3 months, 3 years, and on many lev-els in 30 years. Selling the celebration is about creating life long relationships not one off sales. 

All of this sounds scary when you aren’t clear about your intention as a brand. If you aren’t sure you are going to make it another day- how are you to have people rely on and believe in you? 


All of this sounds scary when you aren’t clear about your intention as a brand. If you aren’t sure you are going to make it another day- how are you to have people rely on and believe in you? 

But instead of taking this dependance as something to fear, consider it as the ultimate motivator to succeed. Because when you believe in yourself enough and the transformation you provide for your cus-tomers- everything begins to shift. Where you were once meek, you are bold. You know the good your work does and you will unapologetically say it today, tomorrow, and ten years from now. 

Plus when you sell the celebration your audience wants to have life long relationships with you because they know you believe in them and that you have their back. And that alone is a beautiful thing.