Marketing 13

WHY CELEBRATIONS ARE BETTER SELLING FEATURES THAN PAIN

It is common place to “sell to the pain.” Eve-ry guru, coach, and business article pro-motes you to “sell to the pain.” And though on some level an effective motivator in theory, when everyone else is sell-ing low the only way to stand out is to sell high. 

What does that mean when everyone is taking the pain approach? It means you have to sell to the celebration. 

WHAT DOES SELLING TO THE CELEBRATION MEAN? 

It means instead of selling to all the pain, fear, and misery your audience is in now you sell to the celebration of where they are going to be after they work with you, buy your product, and have their lives trans-formed. This marketing approach is the long term, big vision, keeping the faith approach. 

Now many brands do not choose this method, well because it is a lot of work. It isn’t the quick sell. It is the long term relationship. It requires you to be committed to your audience before they are committed to you. It requires that you stay around and be the same brand you are to-day in 3 months, 3 years, and on many lev-els in 30 years. Selling the celebration is about creating life long relationships not one off sales. 

All of this sounds scary when you aren’t clear about your intention as a brand. If you aren’t sure you are going to make it another day- how are you to have people rely on and believe in you? 


All of this sounds scary when you aren’t clear about your intention as a brand. If you aren’t sure you are going to make it another day- how are you to have people rely on and believe in you? 

But instead of taking this dependance as something to fear, consider it as the ultimate motivator to succeed. Because when you believe in yourself enough and the transformation you provide for your cus-tomers- everything begins to shift. Where you were once meek, you are bold. You know the good your work does and you will unapologetically say it today, tomorrow, and ten years from now. 

Plus when you sell the celebration your audience wants to have life long relationships with you because they know you believe in them and that you have their back. And that alone is a beautiful thing.