Marketing 13

INFULENCE MARKETING DO´S AND DON´TS: HOW TO TOOT YOUR OWN HORN

With all of the modern social proof methods from case studies to video testimonials and everything in between you would think that the world would have your back when it comes to getting you noticed. And you would be wrong. 

The truth is we are programmed to not want to “toot our own horns” per se. And because it goes against our nature we find doing the simplest tasks like sharing our brilliance awfully difficult. 

HERE ARE THE DO’S AND DONT’S WHEN IT COMES TO SHARING YOUR BRILLIANCE AND CREATING INFLUENCE. 

DO BE HONEST. Yes, you have to be real about your strengths and your weaknesses with yourself or your audience. 

DON’T BE CHEESY. I know we have all seen the gimmicky pins that say “Ask me about my other pin.” to one too many Facebook videos that you can’t believe these people have self-respect. If you wouldn’t do it in person- don’t do it. 

DO SHOW. We all love visuals. So show your work often and always. 

DON’T TELL. Yes, you will have to use words, but the fewer the better. 

DO EVERYTHING WITH PASSION. Passion is contagious. So show your passion always and often because we all love to be around and experience passion.