As business owners, we know the values of our numbers. Where the profit was created, where we overspent to make it happen- but our numbers are about more than just our numbers.
Our numbers show what projects took our attention more and our staff's’ attention. Our numbers show what areas of our brand captivated our clients. Our numbers show the areas of our business we invested in and what areas are a bit more self-sufficient.
Our numbers are not just about money or time. Our numbers show us what we prioritized and what paid off.
As you look at your 2018 numbers, look passed the profit and loss and look at the passion and love. Are your investments where your passion lies? Are they creating the love of the brand for you, your staff, or your audience?
If they aren’t, then just like you are in the red, course correct.
Remember that your numbers are just that - numbers. They don’t bring guilt, shame, WTF, the drama of accusations. You did the best you could in 2018. Now you have the opportunity to make 2019 even better.