Hit an exclusive nightclub in Vegas, check out an episode of Bar Rescue, or simply watch an episode of Jersey Shore reunion and you will see bottle service in action. Bottle service is the way for a club to make a lot of extra money without that much work on its part.
By offering an exclusive area, dedicated server, and some relatively special bottles of liquor- bottle service at a club creates exclusivity at a 150-200% markup because of how they make their audience feel.
Yes, this “high roller” experience even just for a night is worth it to their patrons because all of their needs are met. No request is too much if you are willing to pay the right price.
WHAT DOES THAT MEAN FOR OUR BRANDS?
No matter how basic our offer is people will pay for the extra special treatment even if it is just for a few hours.
Yes, you can charge more for what costs less when you have the right experience surrounding it.
People want to be heard and they are willing to pay to be heard.
MONEY IS NEVER THE OBJECT IF YOU CAN TRULY MEET THE NEED FOR EXCLUSIVITY.
Small numbers aren’t a bad thing when you frame it around an exclusive experience.