Branding 13

CELEBRATING YOUR WEIRD


It is human nature to want to hide what makes us different. Though on many levels we love what makes us different, we also instinctively know that sharing the weird won’t work if we want to well - live. 

This biological urge is hard for many to overcome even in this modern age of individuality. And though every business and branding expert will tell you that individuality is the only marketing play out there if you want to stand out and be noticed- we still struggle with seeing the wisdom in our weird. Therefore instead of embracing our quirks we whitewash them into common place - never truly embracing the wisdom that we truly have. 

But we must embrace what makes us unique, find our brilliance so that we can make bank. 

So how do we overcome our biology, find our weird, and share our wisdom? 

Here is how. 

1. List the 10 top things you secretly love about yourself. This can be any-thing from the fact that you are a closet Trekkie to the fact that you have a black and white perspective on the world to that you are a Simpsons junk-ie. Whatever it is, list 10 things you love about you. 


2. Next to each item, write the “why.” What is the reasoning (if you have one) on why you love this item, TV show, or aspect of your personality. 

3. How does your weird relate to your work (because it always does.) You may be thinking that your Simpson ob-session has nothing to do with your work, but it does because it reflects how you see the world. You see Simp-son snippets in your mind when trying to communicate with your clients. In-

3. How does your weird relate to your work (because it always does.) You may be thinking that your Simpsons obsession has nothing to do with your work, but it does because it reflects how you see the world. You see Simpsons snippets in your mind when trying to communicate with your clients. Instead of pushing down those visuals- share them. 

Yes, not everyone may be as well versed in all things Simpsons as you are, but people know more than you think and they realize. Plus with the advent of gifs- you can use such visuals to support your analogy, 

When we share our unique perspective on the world, when we stop editing our internal voice and we simply share the wis-dom as we see it with the world - it is then that we make the greatest con-nections with our core audience as well as feel the love and acceptance we have all been wanting all along. 

So embrace and celebrate your weird because yes there is wisdom in your weird.