With consumers being ever aware of how is their information being used and how are you a company protecting them- there is no better time than the present to look at your “Terms and Conditions” page on your website. No matter if you are in the States or overseas there is one thing to be compliant with the law and it is a totally different thing to be in the best service to your audience.
Let’s get real on where you got your current terms and conditions copy. Many people just go find someone else's, switch out the name, and there you have a terms and conditions page. (insert palm to forehead here.) Besides being theft on many levels, how do you know they have it right?
The truth is this is something you don’t want to get wrong, but many businesses aren’t doing the data mining that got Facebook into so much hot water earlier this year.
Step 1. Talk with a lawyer who knows the industry and the law. Yes, you want to be covered, but you also need it to make sense for you and your business.
Step 2. Know your industry and know the legal pitfalls. Talk to trade organizations or other reputable groups as to what are the common mistakes people make - and then don’t do them.
Step 3. Be clear. If this is a hot button issue for your audience then take your education and get on video explaining what you do and don’t do and how your audience’s information is protected. And of course tell them to read the legal because that has all the detail and supersedes your video.
Step 4. Stay aware. This isn’t a set it and forget it issue. You need to stay educated on what is going on with your industry if any of your providers have changed their rules that now affect your audience. Being passive isn’t the name of the game here.
Step 5. Communicate. Communicate with your audience when you have information. Don’t communicate based on speculation. You are the expert. You are the leader. Your audience wants you to lead and know that you have their back. The truth is that this is a relationship for your audience first and business transaction second. Because of this mindset, the shock and hurt that comes when smart business moves are made but are poor relationship moves cut deep. Be clear, be open, and protect your audience because in protecting them you do protect the business.