Volume 1 Issue 12

Volume 1 Issue 12, Monthly 12

Brandpreneur Life

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Brandpreneur™ Life isn’t just a feel-good inspirational, Instagram worthy event. This 3-day intensive allows you to go deep and leave with the resources, answers, and clarify about how to move forward and win big for you 2019 and beyond. 


Volume 1 Issue 12, Monthly 12



Take a tally of all that you are doing and ask yourself if your actions have been consistent enough to create a known outcome. If you haven’t been consistent, keep going. If you have been consistent, ask yourself if you are on the road to the desired results and relationships you want. 

Volume 1 Issue 12, Monthly 12


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Before you finalize your 2019 brand plan make sure that you check your planned actions with the person and life you want to be. You have to madly and deeply be in love with your brand and your offers for anyone else to be in love with all that you do. 

Marketing 12, Volume 1 Issue 12

How To Transform Your Pieces Into A Powerful Brand


Many modern brands have multiple pieces. You started with one product or service and have evolved from there. But along the way you didn’t actually stop and consciously decide how all of these offers actually made sense to your brand. 

Now you may not think that is all a bad thing. But the truth is that to your consumer eventually they will wonder who and what you are. 


Simple, understand the red thread that ties everything together. Because even though to the outside world your offers may look scattered, the truth is for you - they connect on a deeper level - aka your red thread. 

By understanding these deeper commonalities - aka your red thread - you are able to stop selling the logistics of your products and services and start selling the heart of your offers for you and to your audience. This doesn’t just allow you to stand apart from your com-petition, it allows your audience to connect with the heart of the brand relationship. 

Plus moving forward, by selling your red thread vs the logistics, any new offer, products, or brand expansions will make sense because they tie to a deeper meaning and purpose - your red thread. 


Follow these 3 simple steps: 

1 .Make a list of all the things you have instinctually loved doing as far back as you can remember, all of your hobbies, certifications, interests, and jobs 

2. Next to each item, list why it mat-tered to you 

3. Underline where your “whys” had in common 

When you see the common thread, aka your red thread, all of your life, offers, and brand options begin to make sense to you and your audience. 

In the end no matter what you sell, you are selling to another human being. To learn more about your Red Thread, check out The Neuro Human Branding Academy (http://neurohumanbranding.co) weekly vlog series. 

Marketing 12, Volume 1 Issue 12

The Do’s And Don'ts To A Successful Launch


Planning your Spring 2019 launch. Here are a few do’s and don’ts to consider. 

DO DECIDE ON THE SALES MODEL THAT WORKS FOR YOU. Only offering your product or service for a limited time may work for your bank account or it may not. Let your cash flow needs dictate the sales approach you take. 

DON’T DO THE FUNNEL. The only people who think the funnel approach is still valid are people who get paid to teach this model and the people who gave them their money. 

DO KNOW THE VALUE OF YOUR WORK. When you understand the true value of your work from a logistical and transformative perspective you can price your work accordingly. 

DON’T DO THE EXAGGERATED GIVEAWAYS, BONUS-ES, AND DISCOUNTS. Such gimmicks don’t make your brand look smart. And such tactics work on the audiences that are most vulnerable not necessarily the ones that see your value. 

DO CULTIVATE THE RELATIONSHIP WITH YOUR LIST. No one likes that friend that only comes around when they need something. So don’t do that to your brand relationships either. Cultivate your relation-ships always so that you always have an audience who is eager to listen and buy. 

The International Society of Impression Managers (http://internationalsocietyofimpressionmanagers.co) believes the impressions you make should be influential, intentional, and impressionable. Are yours? 

Marketing 12, Volume 1 Issue 12

Social Media For People Who Hate Social Me-dia: Why You Must Be Consistent


The one thing that everyone needs to do and few ever do is be consistent. 


People want consistency. People need consistency. And in this day and age, few things from relationships to brands are consistent. 


1. Via a scheduler. Automatic scheduler systems can definitely keep you regular on social media, but they also allow you to feel like you can set it and forget about not engaging with your audience. 

2. Via an appointment. You write it down and you show up the same place, and time every time. Though very consistent not too many people’s schedules can truly accom-modate this for months on end. 

3. Via the every step you take model. Meaning that you share everything. Show up everywhere. You can be sitting in a parking lot, heading into a meeting, or bringing the dog to the vet - you are consistent because you are always on no matter what. 

There truly is no wrong or right way to approach social media or marketing in general. What does matter is that you do it. And for most of us, that means we need to have various methods in place to get the job done depending upon the moment. 

Consider these personal and branding ground rules when it comes to creating a consistent online presence. 

1. Be real about the relationship style you want. If you love deep diving into a killer conversation with a few people then set up your social media to encourage intimacy over the masses. 

2. Mix the methods. Automation combined with authentic engagement is a perfect way to make sure your brand is always showing up. 

3. Plan what you are going to say. I’m going to bet that just random chatter isn’t your jam. So think about what you are going to say prior to anything. Look at what is relevant to your business, industry, and audience. Just like at a networking, small talk is better than the awkwardness of no talking. 

Love it or not. Show yourself, your brand, and your audience a little bit of respect and show up. Be consistent and the world will bring consistency to you. 

Just because you haven’t fallen for the social media Kool-aide doesn’t mean that you can’t use this marketing tool to your brand’s ad-vantage no matter how much you don’t enjoy it. Social Media Who Hate Social Media (http://smwhsm.com) is designed to have you reframe what social media is to you and how you can successfully and happily use it to your brand’s advantage. 

Marketing 12, Volume 1 Issue 12

How To Sell A New Idea To Your Audience


Helping people think outside of the societal box is one of the greatest advantages of entrepreneurs. But selling new ideas, beliefs, and stories that go against our social programing can be challenging. 

How do you sell a new idea to your market when they don’t even know they want it? 

1. FIND THE SOCIAL STORY AT PLAY. Our audiences and industries all have social stories that influence us for good and sometimes for not so good. When we understand what the story says, we can then speak to or against the social programing. 

2. CONNECT WITH THE SUBCONSCIOUS TRIGGERS. As human beings, we live our lives over 90% of the time with our subconscious mind driving us. This means our fears, anxieties, doubts, and hesitations are what is running your audience. Speak to these unspoken and show them how your new idea speaks to their unspoken. 

3. TALK TO THE HEART AND NOT THE HEAD. No one moves from the logical side of life. We are heart driven first. Show your audience how your idea fulfills the desires of their hearts and dreams. Aka don’t sell the logic. Sell the heart. 

Selling a new idea to your audience isn’t an impossible. It is totally possible when you follow these three simple steps. 

The impressions we make create the relationships, opportunities, and connections of our futures. That is why here at the International Society of Impression Managers (http://internationalsocietyofimpressionmanagers.co) we fell that every impression you make should be intelligent and influential. So that every singular impression adds up to express who you are and what you are about both personally and professionally. 

Marketing 12, Volume 1 Issue 12

Why Multi Sensory Makes More Money


We live in the day and age of instant and online. Which means visual sensory engagement only. Yet visual sensory engagement alone is the least memorable way for your brand to get noticed simply due to the excess visual overload we all face. 

So what gets you noticed and gets you more money, a multi sensory approach. 

Now before you tell me that you are an online business only. Let me tell you that that is not a problem. 

One of the many joys of our subconscious mind is that it does not know the difference between reality and fantasy. Simply adding sensory cues in your copy (aka adjectives and verbs), textural details in your images, or just referencing taste and scent such as fresh cut grass or a hot apple pie - your audience’s subconscious mind will create a multi sensory event. 

The next time you need to write sales copy, social media post, or create a new offer- don’t forget about the power of the senses and the subconscious mind. Because no matter who you sell to, you are always selling to another human being. 

Being an entrepreneur means you are naturally creative. But yet the entrepreneurial informational marketplace doesn’t offer distinct solutions or recognition for the creative heartbeat and spirit you have. The International Society of Creative Entrepreneurs™ (http://isce.co) is the go to resource for creative entrepreneurs. Offering professional recognition, trainings, community, connection, monthly meet ups, and live events. ISCE is set to bring power to the creative entrepreneurial marketplace. 

Marketing 12, Volume 1 Issue 12

Let’s Get Social


November 10th National Vanilla Cupcake Day 

November 11th Veterans’ Day 

November 13th World Kindness Day 

November 14th National Spicy Guacamole Day 

November 16th National Fast Food Day 

November 22nd Thanksgiving 

November 23rd National Espresso Day 

November 24th Small Business Saturday 

November 26th Cyber Monday 

December 4th National Sock Day 

December 8th Pretend To Be A Time Traveler Day 

Marketing 12, Volume 1 Issue 12

Why Packaging Matters


Many entrepreneurs forget about packaging. They assume that digital doesn’t need “packaging” and in those brief moments where tangible does exist in your brands -well does it really matter. 


And Apple knows this the best. 

Millions of dollars are spent on all details of their packaging experience - digital and tangible. From the box slide, to the paper color, texture, corners, to the specific shade of white used on their website - Apple understands that packaging experience equates to brand loyalty. 

If Apple knows this, you should too. 

So how can you add some killer packaging details to your packaging experience? Let’s learn from Apple. 

1. THE SLIDE. We need to balance giving our consumers what they want with a smidge of anticipation. 

2. TEXTURES MATTER. Be it through your visual imagery or your welcome kit, textures matter. Rough equates to slow consumption and an older business model. While smooth and sleek equate to fresh, fast, and fun. 

3. BIOLOGY. From colors to corners, online and offline, these elements still trigger our natural fight and flight instincts. Use your audiences’ biology to your brand’s relationship advantage. 

The truth is that you can’t build your EmpiHER® solo. You are an expert in your industry and that is where your focus should stay. The 3 Impressions® team (http://3impressions.agency) is designed to be your virtual in house branding and marketing firm dedicated to helping you make powerful first, last, and lasting im-pressions (because “Yes!” you are always making 3 impressions®.) 

Marketing 12, Volume 1 Issue 12

How To Deliver An Out Of The Box Experience


Have you ever experienced that moment where you thought you were receiving one thing, but in the end you felt like the queen of the world. That every detail and kindness was extended to you. Hours felt like minutes. You loved the people, the conversations, and the interactions at hand. 

It is these moments that we live for. And it is these moments as brands that we need to create through everything we do, even our marketing efforts. 

Now modern marketing has changed the landscape on many levels on how people interact. Real world has made way for virtual, and instant has replaced exceptional. Or at least that is what everyone wants you to believe. 

But like with all good marketing, being not like the rest of the crowd is essential to standing out. So how do you stand out, create an out of the box experience all in a timely and cost effective manner? 

1. CHOOSE PLATFORMS THAT SHOW YOUR STATUS. Doing what everyone else does isn’t going to get you noticed. Choose platforms that naturally elevate your expert status and present you as the expert you are. 

2. CREATE A HIGHER CALIBER. There is always a balance between getting things done and delivering a higher caliber of experience. 

3. ALWAYS EDUTAIN. Yes, you aren’t boring your audience to death with facts and statistics nor are you here to do a song and dance for your audience either. Everything is about edutainment. 

4, MEDIA MATTERS. Traditional media outlets are still the “go to” instant social proof plat-forms. Consider working directly with tradition-al media outlets or choose platforms that the traditional media will take notice of. 

5. CONSISTENCY IS KEY. Like everything in business and in life, consistency is key when it comes to creating an out of the box marketing experience. 

A great brand alone isn’t going to get you known. Being seen as an industry leader, creating mass social proof and standing out from the crowd in an authentic and powerful way is crucial to your brand’s success. And to do that you must do more than the rest of your industry. Entreventure™ http://entreventure.co ) creates original and media worthy platforms for the learners and leaders in the entrepreneurial fields to stand out and be seen. 

Volume 1 Issue 12, Branding 12

5 Ways To Go From Idea To Done


Entrepreneurs can be the creative versions of energizer bunnies. With ide-as popping everywhere it can be a challenge to go from idea to actually fully seeing a project done while still managing the rest of your existing brand. 

Here are a few Do’s and Don'ts when it comes to launching a new idea. 

1. Do be clear about the purpose. Ideas are great, but ideas that don’t lead to your greater good - aka your red thread. Make sure that your idea ignites your purpose on a new level. 

2. Don’t cut corners. When resources like time and money are low, we tend to cut corners just to “get the job done.” Don’t force an idea into fruition at the cost of quality. 

3. Do fully deliver. You know the level of brand experience you create. Make sure you always uplevel on this. 

4. Don’t launch and leave. Once the idea is birthed, you have a baby within your brand family. So you can’t just create and leave it. Just like with any aspect of your brand, you have to nurture it. 

5. Do fall in love fully. Your idea will only be successful and in turn worth the time and energy as long as you fully love it. So yes, fall in love fully with the idea and what it means to your brands and your brand relationships. 

Branding 12, Volume 1 Issue 12

Why We Love Consistency


In today’s fast paced culture variety is the game most brands play, but the truth is consistency is what we crave. 

Consistency creates security within a relationship. Consistency creates relatability and reliability. Consistency makes us feel safe to try, fly, and be. Consistency reminds us of our parents and a simpler time of life. 

So yes, we crave consistency. 

What does this love of consistency mean for your brand? 

It means you need to be consistent in your offers, quality, and outreach. You need be consistent in your tone, touchpoints, and temperament. You need to show up fully and al-ways to show your audience that you got them on all levels of life: mentally, emotionally, spiritually, physically, professionally, and personally. 

By modeling consistency for your audience, they will model it back to you in staying brand loyal as well as in love with your brand. 

In the end no matter what you sell, you are selling to another human being. The Neuro Human Branding Academy(http://heurohumanbranding.co) is dedicated to helping you build smart relationships via your brand. 

Branding 12, Volume 1 Issue 12

What The Luxury Car Industry Shows Us


We can’t say it enough. 

No matter what you sell, you are selling a luxury. 

This means that your audience doesn’t have to choose you. They aren’t forced into a brand relationship with you. They select, choose, and desire to be part of the brand relationship with you. And in that choice, there is so much power. 

Now when we, as brands, begin to acknowledge the power in our relation-ships as well as in what we are really offering via our brands we begin to change the energy, outcome, and experience that are our brands. 

The luxury car industry knows this best. 

What once use to be the same old experience as car buying anywhere. The luxury car industry is blending personable with exclusivity in a holistic ap-proach. What does that all mean? 

Personable: Instead of sticking with antiquated systems, create a unique and individualized approach. Be accessible where and when your audience needs you. 

Exclusive: Being special matters to everyone including your audience. 

Holistic: Your audience doesn’t want one more problem. They want you to take care of everything. Make sure that from beginning through the entire life cycle of your brand that you have everything covered. This way your clients love and rely on you. 

A win win for your audience and your brand. 

The truth is that you can’t build your EmpiHER® solo. You are an expert in your industry and that is where your focus should stay. The 3 Impressions® team (http://3impressions.agency) is designed to be your virtual in house branding and marketing firm dedicated to helping you make powerful first, last, and lasting impressions (because “Yes!” you are always making 3 impressions®.) 

Branding 12, Volume 1 Issue 12

The Top 5 Ways To Raise Your Brand Kids


Raise your hand if you tinker with your brand? 

Yes, you. You better be raising it. Because I know that we as entrepreneurs love to tweak, tinker, and totally take apart our brands just be-cause. 

For many of us this “tweaking” isn’t rooted in anything specific like we need to update sales copy or fix a typo. The truth is we just don’t want to be done. 

As entrepreneurs, our brands are our babies and just like with our kiddos it is difficult to just let them be. We just want to clean their faces, tie their shoes, and triple check to make sure that they have everything they may need. 

This parental instinct also extends to our brands. And just like with the kids, sometimes our tweaking is good and sometimes it cripples the brand in the end. 

1. How old is your brand kid? New or re-branded brands are like having babies around. You have to get use to them. They have to get use to you. And just like with babies, you can’t expect them to take care of themselves. Same holds true with your brand. 

2. The terrible 2’s are real. Just like with your kids, your brands will hit the terrible 2s as well. Around the two year mark, your brand will have had some growth, but will have to be growing to the next level. And in this moment of growth comes great strength and struggle both personally and professionally. 

3. At some point you will have a little brand. And about 5 years in you will realize that what was once your little fledgling brand that you always had to take care of, that now you have a little brand. Not quite at the size, strength, influence, or income as the “adult” version of your brand, but a little “mini me” version is at hand. 

4. Understand your brand kid’s friends. The company you keep, influences who you are. And your brand is no different. From your audience, staffers, and independent contrac-tors- everyone your brand meets influences who you are and what you are about. 

5. Plan, prep, and let live. From the moment you conceive (brand or child) you begin to create dreams, plans, and visions for your brand. Some you help bring into action while others will never come to be. Same holds true with your brand. 

Yes your brand is your kid. Never forget it. 

Obsessed with helping the "Little Guy," the Davids, beat the modern day Goliaths, Ali Craig is 3x best selling author, producer, strategist, luxury and master neuro human brand-ing® - she knows that the best brands and relationships speak to our human elements. And it is these relationships in which we must use our brains, heart, and soul to sell.http://alicraig.com 

Volume 1 Issue 12, Branding 12

Steal The Strategy: Fashion Industry


The fashion industry is one that has stood and is still standing the test of time. Many lessons can be derived from this industry, but one that I love the most when it comes to entrepreneurship is the idea of the seasons. 

The fashion industry offers their wares by seasons. So this is 12-24 pieces created, like it or leave. But either way next season we will be having something new. 

This idea alone for the entrepreneurial circuit is key when it comes to selling the “same old same old “ year after year. Wonder why your audience leaves? They are bored. 

The other aspect to these seasons in the fashion industry is the timing. The collection or offer is created months in advance. And yes on many levels logistics are at play here, but we as entrepreneurs have logistics too. Yet far too many of us have fallen for the “build the plane as you fly” mentality which means you are always building, you are always stressed, and you just hope you are doing this right. 

This perspective doesn’t afford us the time to take our time, think about the details, and tailor our offer to the perfect fit of our audience. 


Because honestly, we can. 

Instead of just throwing offers out there. Instead of just offering the same thing over and over again until no one wants it. Instead of making up programs but only building them for the first time when the money is in the bank… what if we planned and delivered timely excellence. And in the next season offer something new? 

Such a radical yet old school idea. Don’t you think? 

Steal more industry strategies by checking out the EmpiHER® Weekly Vlog series available at Http://empiher.co or on the Brandpreneur™ App (available in the Google Play store.) 

Branding 12, Volume 1 Issue 12

#Trends: “I’m Busy”


The idea of being busy is something more than just a badge of honor, it is also a form of currency. Because if you don’t have millions in the bank, talking about your hustle, work schedule and all of that is a new form of status. 

The idea of being busy is nothing new, but it has become the most common an-swer to “How are you?” “Busy.” 

Truly “busy” or not, the trend of “I’m busy,” says a lot about where we are at as a society. Busy means leave me alone, don’t bother, I’m too important, and I surely don’t care enough to share what I am doing and dealing with you. 


1. Your audience wants to lead when it comes to engagement. Don’t force community or connection. Be available. Be known. But don’t lead. 

2. Give them the tools (heck and even do it for them) but let them take the credit. The art of being busy is to say “I’m important. And I can do it all by myself.” Even though we know that is not true, your audience needs to feel significant. 

3. Status matters. Make sure your brand, product, service reflects that your customer/ client is “somebody” at least to you. We live in a society where most people are disillusioned by life and adulthood. No one is where they thought they would be. Help your audience feel a level of accomplishment. 

Our epidemic with “busy” roots in our desire for worth, value, and to know that we matter. Which all roots in our natural desire to be significant and feel loved. Give your audience these two things, and your audience won’t be too busy for you. 

In the end no matter what you sell, you are selling to another human being. The Neuro Human Branding Academy( http://heurohumanbranding.co) is dedicated to helping you build smart relationships via your brand. 

Style 12, Volume 1 Issue 12

Overcoming “The Snake In The Can” Illusion

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We have all been there. We decide we are going to organize our closet or office and a little less than half way through the process we think, “Dear Lord, what did I get myself into?!?” Items are everywhere and it feels like the stuffed snakes popped out of the can. And you secretly wonder, “Can I just put it all back and walk away?” 

When we are looking to plan for a better life, business, space, whatever it is - many times in this moment of organization what was supposed to be the art of simplifi-cation seems like we have multiplied everything not simplified and refined our lives. 


The Snake In The Can Illusion is when you feel like you are rowing in the opposite direction of your intention. It is the storm before the organizational clarity, and it truly makes you doubt what in the world you were thinking. 

But as named, it is an illusion. Like many illusions it is made to doubt and question yourself. Question how bad ly do you really want this and how badly are you willing to see this through. 

And when it comes to taking control of your space, files, and life - aka organizing- this illusion is critical to overcome because it holds a far deeper and reach impact than just organizing your space. It is a mental reflection of if you can truly achieve, be, and succeed at who you say you are. 

So don’t let your space dictate yourself. 

Follow these simple steps to your organizational success. 

1. TIME. Be spacious with your time meaning give yourself lots of it to achieve your task. 

2. PREP. Consider how you want the space organized in the end and have materials on hand to do so. Also don’t forget the general things like trash bags, label makers, and cleaning supplies. 

3. DIVIDE TO ORGANIZE. Yes, you have to spread it all out and divide the items into groups. 

4. CLEAN AS YOU GO. Nothing is worse than organizing dirt. So clean as you go. 

5. MAKE IT PRETTY. Organization isn’t just about organizing. In the end, it should be a beautiful expression. So yes, choose items that make you smile. 

Style 12, Volume 1 Issue 12

Will Your Favorite Sheet Mask Please Stand Up?


We have all seen them. Sheet masks are the newest trend in skincare. 

Typically made of cotton or gelatin and al-low to hydrate your skin, these trendy beau-ty methods are designed to lift, tone, firm, hydrate, brighten, lighten, and everything else in between. 

But do they work? 

Here are the top 3 favs from our EmpiHER® insiders: 


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Clearly we are a big fan of Dr. Jart’s products overall because they work. And these sheet masks are no exception. Targeting solutions for various skin problems, the 6 pack is our fav because we can have a mask every night for less than we pay for Starbucks in a few days. 


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We have all seen the articles reporting that Kate Middleton’s secret skin weapon is rose. From rose water to rose oil, supposedly it is roses that keep her looking rejuvenated and stunning. Well, you can get your rose on with this Happy Skin sheet mask. 



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Stem cells are the trend on the rise. Hailed as the fountain of youth, these masks take plant stem cells and transform that into a sheet mask that claims to firm, tone, lighten, and brighten. And though we can’t say that it is a cure all, it is pretty lovely.