We live in the day and age of instant and online. Which means visual sensory engagement only. Yet visual sensory engagement alone is the least memorable way for your brand to get noticed simply due to the excess visual overload we all face.
So what gets you noticed and gets you more money, a multi sensory approach.
Now before you tell me that you are an online business only. Let me tell you that that is not a problem.
One of the many joys of our subconscious mind is that it does not know the difference between reality and fantasy. Simply adding sensory cues in your copy (aka adjectives and verbs), textural details in your images, or just referencing taste and scent such as fresh cut grass or a hot apple pie - your audience’s subconscious mind will create a multi sensory event.
The next time you need to write sales copy, social media post, or create a new offer- don’t forget about the power of the senses and the subconscious mind. Because no matter who you sell to, you are always selling to another human being.
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