Marketing 12, Volume 1 Issue 12

Social Media For People Who Hate Social Me-dia: Why You Must Be Consistent

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The one thing that everyone needs to do and few ever do is be consistent. 

SAY IT WITH ME, “ BE CONSISTENT. BE … BE ….CONSISTENT.” 

People want consistency. People need consistency. And in this day and age, few things from relationships to brands are consistent. 

WHEN IT COMES TO YOUR SOCIAL MEDIA GAME CONSISTENCY CAN SHOW UP IN A FEW WAYS. 

1. Via a scheduler. Automatic scheduler systems can definitely keep you regular on social media, but they also allow you to feel like you can set it and forget about not engaging with your audience. 

2. Via an appointment. You write it down and you show up the same place, and time every time. Though very consistent not too many people’s schedules can truly accom-modate this for months on end. 

3. Via the every step you take model. Meaning that you share everything. Show up everywhere. You can be sitting in a parking lot, heading into a meeting, or bringing the dog to the vet - you are consistent because you are always on no matter what. 

There truly is no wrong or right way to approach social media or marketing in general. What does matter is that you do it. And for most of us, that means we need to have various methods in place to get the job done depending upon the moment. 

Consider these personal and branding ground rules when it comes to creating a consistent online presence. 

1. Be real about the relationship style you want. If you love deep diving into a killer conversation with a few people then set up your social media to encourage intimacy over the masses. 

2. Mix the methods. Automation combined with authentic engagement is a perfect way to make sure your brand is always showing up. 

3. Plan what you are going to say. I’m going to bet that just random chatter isn’t your jam. So think about what you are going to say prior to anything. Look at what is relevant to your business, industry, and audience. Just like at a networking, small talk is better than the awkwardness of no talking. 

Love it or not. Show yourself, your brand, and your audience a little bit of respect and show up. Be consistent and the world will bring consistency to you. 


Just because you haven’t fallen for the social media Kool-aide doesn’t mean that you can’t use this marketing tool to your brand’s ad-vantage no matter how much you don’t enjoy it. Social Media Who Hate Social Media (http://smwhsm.com) is designed to have you reframe what social media is to you and how you can successfully and happily use it to your brand’s advantage.