Marketing 12, Volume 1 Issue 12

How To Sell A New Idea To Your Audience


Helping people think outside of the societal box is one of the greatest advantages of entrepreneurs. But selling new ideas, beliefs, and stories that go against our social programing can be challenging. 

How do you sell a new idea to your market when they don’t even know they want it? 

1. FIND THE SOCIAL STORY AT PLAY. Our audiences and industries all have social stories that influence us for good and sometimes for not so good. When we understand what the story says, we can then speak to or against the social programing. 

2. CONNECT WITH THE SUBCONSCIOUS TRIGGERS. As human beings, we live our lives over 90% of the time with our subconscious mind driving us. This means our fears, anxieties, doubts, and hesitations are what is running your audience. Speak to these unspoken and show them how your new idea speaks to their unspoken. 

3. TALK TO THE HEART AND NOT THE HEAD. No one moves from the logical side of life. We are heart driven first. Show your audience how your idea fulfills the desires of their hearts and dreams. Aka don’t sell the logic. Sell the heart. 

Selling a new idea to your audience isn’t an impossible. It is totally possible when you follow these three simple steps. 

The impressions we make create the relationships, opportunities, and connections of our futures. That is why here at the International Society of Impression Managers ( we fell that every impression you make should be intelligent and influential. So that every singular impression adds up to express who you are and what you are about both personally and professionally.