You 12, Volume 1 Issue 12

How To Build A Brand You Love


When building a brand you love, it can feel selfish. Because it is your brand, your success, your profit, your glory- you, you, you, you, you. 

But is it really? 

Here is the truth, when we look at our brand relationships only from our personal perspective, then we won’t just have unsuccessful brands, we will have really crappy relation-ships too. The truth is though that like with any relationship, it must be a win/win to win because a winning brand is the embodiment of the aspiration both you and your audience have. 

How do create a brand relationship that connects, converts, and creates the lives you and your audience both love? Here are 7 truths. 

1. Woo. Wooing isn’t just for dating. Like with all good relationships, you must al-ways be finding new and fun ways to con-nect and engage. 

2. Meet the real needs. Your audience doesn’t really need your product or ser-vice. They need to be heard, they need to be loved, they need to know they matter. 

3. Unconditional. Your clients need to know that no matter what, you are there for them. That no matter what they say or do - that you got their backs. 

4. Committed. You need to be committed to your audience, the outcome, and their success - sometimes more than they are. 

5. Selfless. Great relationships require selflessness. Now, that doesn’t mean you destroy yourself for the other party, but you must give sometimes when you don’t want to. 

6. Communicate. Yes. talk it out always. 

7. Common ground. Great brands and great relationships require common ground. In the beginning this will be your brand. Ideally you will build more areas of commonality within your relationship, but if you don’t you can always return to the beginnings of the common ground - the brand. 

Life is not meant to be boring and bland. It is meant to be filled with rich beauty, bold color, tons of laughter, and relationships that the fairytales told us were only romantic possibilities. From business, thru our brands, to our friends, family, and with ourselves - we cover all topics related to creating deep, meaningful relationships. So stop surviving and start SoulFire® Living (