Issue 3

Brand, Issue 3

Why Creating Brand Boundaries Is Essential To Keeping The Brand You Love

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ACCOLADES AND ACKNOWLEDGEMENTS

2018 EMPIHER™ MASTER EXPERT

Master Professional Impression Manager (MPIM) by The International Society of Impression Managers™

Certified Neuro Human Branding™  (CNHB) by The Neuro Human Branding™ Academy

HeartMath™ Coach by The HeartMath Institute

Certified Strategic Intervention Life Coach by Robbins-Madanes Training

Certified Relationship Coach  by Robbins-Madanes Training

Canfield Certified Trainer in The Success Principles™

Training and Certification by The Neuro Academy™

ALI CRAIG

MASTER LUXURY NEURO HUMAN BRANDER

With over 18 years of branding knowledge- international consultant, speaker, 3x best selling author, producer, and strategist- Ali Craig has worked with everyone from industry titans to the underdogs. And that is where her passion lies- The Underdogs.

Ali is an energetic expert who knows how to make large ideas doable for anyone who is serious about taking action and creating an influential brand. With her Neuro Human Branding™ method, Ali weaves science, psychology, design, and human nature into an easy to apply system that any brand can use to grow their audience's connections, conversions, and community. 

Ali Craig can be regularly seen on national television shows across the country and has been featured in the Wall Street Journal, New York Daily News, and the Denver Post. 

Brand, Issue 3

Real Vs. Really Want

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REAL VS. REALLY WANT

Have you noticed the new social trend to be real, like truly no edits real?


Everyone says that they want the real deal. No filters. No production. Just raw and real.


And honestly, that isn’t what people want really.

Yes, there is a side to our human nature that loves the odd, the gross, and the grim, but as a brand and a professional- you don’t want to be associated with such drama. You aren’t a sideshow after all.


Outside of the innate human fascination with weird, the truth is we don’t really want the real in all its raw unedited glory.


Because think about it this way, if we saw everything in its real, unedited state we wouldn’t be very happy campers. What if on the package of the hot dogs, instead of seeing the label, you saw a video play of how the animal lived, died, and everything else that happened in between. I can promise we would have a heck of a lot of new vegetarians in our midst.


The truth is that we don’t want to know how the sausage is made in all its true guts and glory. We just want to know the basics and enjoy the sausage.


So when it comes to the impressions you make, online and offline, remember that your audience- aka the people who want to give you money - truly want to see the “pretty” version of your real life. Not the real, real version of life- only weird gawkers and lookie lou want that, but they don't want to give you the money,

So I vote for the “show me the money” peeps all the way.